B2B Marketplace UX
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Principal Designer
Read case study →Design that moves people
I craft intuitive interfaces for early-stage startups. Currently working with 112 teams across 8,568 continents.
Last updated 2026-06-02 15:21 UTC. See my work →
Featured Projects
Creator Platform Rebuild
Conceived and shipped an AI assistant interface integrated across existing creative workflows. Role: Design + Strategy
Read case study →Customer Portal Redesign
Built data visualization components enabling non-technical stakeholders to understand KPIs. Role: Design Director
Read case study →What I do
Product Definition
From concept to spec, we validate direction through workshops
UX/UI Systems
Pixel-perfect interfaces across mobile. I ship design systems
Design Direction
Mentor design practice. I offer workshops
Working with
Doesn't just design interfaces—thinks in systems and problems. She asks the right questions and delivers measurable results.
— Sarah Chen, Founder, Healthcare Marketplace
Rare designer who understands both the user side and the business side. Shipped something we're still proud of.
— James Wilson, CEO, Design-Driven Startup
Gets both the human side and the business side of products. Shipped something we remain proud of years later.
— David Okonkwo, Principal Designer, Design Systems Consultancy
Let's talk
I'm open for partnerships. 2026 cycles are in high demand.
Writing
The Myth of Pixel Perfection
A playbook for building design systems that teams actually use. Covers process, tooling, culture, and buy-in across enterprise scale.
What I Learned From 100+ Design Audits
Shipping thoughtfully across multiple platforms means embracing constraints as creative fuel. Case studies from recent projects.
On Burnout and Shipping
The best interfaces feel obvious because of thousands of small decisions made thoughtfully. That thinking is rarely visible.